Vicente Del Rio

CEO / Founder

Born and raised in Mexico City, Vicente is a business man and entrepreneur, CPA by profession and chef by heart, since he was young he started to get involved in the industry by opening taquerias in Mexico City until he got an opportunity to move to LA for his job as an accountant, Vicente left everything behind. Realizing there were no good Mexican food offerings in LA, Vicente decided to open the first Frida Restaurant in Beverly Hills where everything started. One year later The Frimex Group was born and since Vicente has worked in growing this enterprise to what it is today, a fully incorporated hospitality group, nationally and internationally acclaimed.

more

Pablo Gutierrez

VP | Chief Guest Retention Officer

 

more

Griselda Vargas

Human Capital

Griselda, has been in the customer service and hospitality industry for over 5 years and 4 years in the Human Resources field. It was there that she found her passion for working with people and being able to aid them. She is a California State University Alumni with a Sociology B.A. While studying full time and working full time as well, she acquired hands on experience in working with large corporations and executing innovative concepts for success. Enthusiastic about being part of Frimex Group, she looks forward to contributing to the company’s growth and expanding her professional career.

more

Elida Ramirez

Manager

Born and raised in Nayarit, Mexico. She has over 15 years of experience working in restaurants. She was assistant manager in a restaurant called Aztecas in Huntington Beach for almost 8 years. Then she started with Frida two years ago as a waitress and moved up to be general manager. She loves Frida's food and culture. She takes pride in helping her guest and making sure they have a memorable time in Frida.

more

Erik Saucedo

Chef

Born in the state of Oaxaca Mexico I have come to this country at the age of 20 years, in 2003 Frida was my first job in the restaurant industry and I started as a dishwasher. I had the experience of working in each of the restaurant of Frida (Taco Libre, West Pavilions, Melrose, Beverly Hills, and Torrance). With all that experience I was able to move up to being lead chef.

more

Fausto Chimil

Chef

Fausto has been working for Frida Mexican cuisine for 9 years. He believes working for Frida has been an amazing experience. He said he has learned so much from where he started to where he is now. I am proud to be part of the Frida Mexican cuisine family.

more

Oswaldo Robles

Chef

 

more

Israel Cuevas

Managera

Over 13 years’ experience as a Restaurant Manager( Calendar’s Grill, Johnnie's NY Italian Cafe, The Counter, The Habit) in both full dine in and fast casual for F.O.H and B.O.H. In addition to his experience and personal qualities, he has a solid education in business

more
more